“If you could see yourself, would you see rape?” With this question, a controversial new ad campaign in the UK aims to change the way teens view rape. The public service announcement uses shock value to convey the fact that rape doesn’t always take the form of a violent attack from a hooded criminal — it can happen within committed relationships.
The perception-altering ad is aimed at teens who might never associate rape with themselves or their group of friends. The 60-second video depicts a nice-looking teenage boy watching himself from behind a glass wall as things are getting heated with his girlfriend. Initially they’re kissing and nothing seems to be wrong, but he becomes forceful and the girl resists his advances — at this point, the boy begins screaming at himself to stop and pounding on the glass.
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