Monday, April 2, 2012
ohgrrrl: melancholywise: A new Swedish toy catalogue has reversed the traditional gender roles by showing Spiderman pushing a pram, and a young girl riding a toy racecar. Kaj Wiberg is the CEO of the company behind the catalogue, “Leklust”, and claims that it is time to move forward from old-fashioned gender restrictions.“Gender roles are an outdated thing,” he told Metro newspaper. I thought you guys might like this. Rest of the story can be found here. :`)

ohgrrrl:

melancholywise:

A new Swedish toy catalogue has reversed the traditional gender roles by showing Spiderman pushing a pram, and a young girl riding a toy racecar.

Kaj Wiberg is the CEO of the company behind the catalogue, “Leklust”, and claims that it is time to move forward from old-fashioned gender restrictions.

“Gender roles are an outdated thing,” he told Metro newspaper.

I thought you guys might like this.

Rest of the story can be found here.

:`)

Posted at 10:35 PM 16,320 notes Reblogged from feministbecky

Notes

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  10. nobodyloveslydia reblogged this from angelfire716 and added:
    Reasons why you should love Sweden.
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  15. a-la-maquina reblogged this from ameliesroaminggnome and added:
    (Speaking of… lol) Ditto! ^
  16. keepmewherethe-light-is reblogged this from timeladydimple and added:
    ^^
  17. bethifer reblogged this from timeladydimple and added:
    Gender’s important, but in an official situation like a school maybe it’s better to just remain neutral.
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  24. instantlemonade reblogged this from thisismyspectre and added:
    The spiderman one is a little weird though….
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